On page Optimization

On page Optimization

On page optimization is a process of making any website search engine friendly. The website is made search engine friendly by implementing various factors directly on the site. It is also known as onsite optimization. Why we make our website search engine friendly? What do we mean by search engine friendly? These two questions are very important for healthy nature of any website.

The most popular search engines (Google, Yahoo, Bing) in the world have their own rules to index and providing ranking to various web pages on a particular keyword. These rules are also known as the algorithms of that particular search engine.

Google is leading search engine all over the world.The various rules and instructions or guidelines to index and providing ranking to various web pages is known as algorithms of that particular search engine.

The algorithm of google is known as google algorithm.Developing a website as per these guidelines of search engines is known as search engine friendly nature of the website.

Every one develop search engine friendly website to get higher position in search engine result pages (SERP).

There are various factors in google’s guideline to improve ranking of any website on a particular keywords. These factors are known as on page factors or on page optimization of any web site.

On page optimization is one of an important part of Search Engine Optimization to get higher ranking. We have direct control to implement these.

The various on page SEO factors are as follows:

URL (Uniform Resource Locator)

It is known as the address of a website. It plays an important role in on page optimization of a website. In choosing a URL of website we must consider following factors in order to optimize a website to get top ranking positions.

Easy to remember

Short in length

Having main keyword

Keyword Research

It is an important part of on page optimization. Prepare two list of keywords first is primary keywords and second is secondary list. Primary keyword list contains high competitive keywords. The secondary keyword list contains fewer competitions. This list contains long tail keywords also.

Each article should have one primary keyword and three to five secondary keywords. Make sure the primary keyword is assigned to only one article. The search engine confused if you use same primary keyword for more than one page or article.

There are so many free as well as paid tools for keyword research. Following are free tools for keyword research.

Google Keyword Planner

Word Tracker


Keyword Density

The number of keywords used per hundred words of an article is known as keyword density. It is an important factor in optimizing a website. If we use a keyword 5 times in an article of 100 words then the keyword density is 5%.

It is used as per the guidelines of various search engines algorithms of providing ranking on that particular keyword. The various search engines have different guideline of implementing keyword density.

Higher keyword density of a web page may attract penalty for that particular page. So it is advised to implement keyword density intelligently to avoid any penalty. The ideal keyword density for a web page is 2% to 3%.

The higher keyword density becomes keyword stuffing. The excessive use of same keyword over and again is known as keyword stuffing. Keyword stuffing is quite enough to attract a Google penalty.

Page Title (Title Tag)

The page title describes the content information of the page. It is also known as Title Tag. It is shown on top of the browser window as well as first line of search engine result page after the URL of that page.

The minimum length of the title tag is 40 to 50 characters. Inclusion of primary keyword in title tag plays an important role in providing ranking in search engine.

The structure of title tag is

<title>BLOGGERS MAKER - Latest SEO, News, Tips & Techniques</title>.

H1 Tag (Headings)

There are many heading tags in HTML (H1, H2 H3, H4…..H6). The heading tag is used to format the content of an article or page. Each page contains a title. Implement H1 with title of the page. The H1 title tag describes the content of the page. Include primary keyword in H1. The rest of headings can be assigned with H2,H3,H4,H5 and H6.

Syntax of H1 


H2 Tags (Sub Headings)

It is very useful to implement H2 Tag with the subheadings of the page. The use of primary keyword in H2 Tag gives extra boost to the page.

Syntax of H2 Tag 

<H2> The various on page SEO factors </H2>

Meta Description Tag

It provides the description of a page to the search engine. Then search engines display this information in the SERPS for that page which is very useful to attract the visitors to your web page.

The optimized Meta description containing primary keywords increases numbers of visitors to the web page. The minimum length of the meta description tag is 150 -160 characters.

Syntax for Meta description tag:

 <meta  name="description"  content=""/>


content is king and you know very well king reigns the world.  In the same way unique or original content reigns world wide web.  The content of a page plays an important role in getting high ranking and more traffic.

The following points make any content to high quality content.

Create original content.

Create descriptive content providing all information on the topic.

Primary focus on readers.

Create valuable and informative content.

Create easy to understand content.

Divide content into sections.

Include bullets points for lists of information.

Include bold formatting to highlight important points.

Inclusion of primary keywords in beginning of paragraph and in the final paragraph.

Proofread your content for spelling and grammatical error


Adding a single image to the content makes an interesting web page. The image adds a value to the content.

Use the HTML <img> or <picture> elements.

Include primary keyword to the name of file.

Include primary keyword to the title of file.

Include primary keyword to the alt tag of file.

Minimize size of image as much as possible.


Internal linking is process of linking various other pages of a site internally.

It helps search engine to find and understand the content.

Use targeted keyword of linked page as an anchor text for the link.

Outbound links are links to other sites from your site.

Only relevant to your site.

To valuable sites.

Links to high quality sites.


Breadcrumbs specify the navigational path of the visitor. It is represented by a row of internal links which is displaced at top or bottom of a page.

It allows visitors to quickly navigate back to a previous section or the root page. Generally the root page as the first, leftmost link and list the more specific sections out to the right.

Relevant Tags and Categories (For Blog Posts)

The relevant tags and relevant categories relevant to the content of the post are very important for blog posts. It helps search engine to understand the topic.

Structured data markup

It is used to mark up various elements i.e. articles, events, local businesses, restaurants, book reviews, films, products, software applications, data sets, job postings, question and answer page, tv episodes etc. on your web page.

It becomes very easy for google to understand content of web page by adding this extra code to the web page which is then provided in SERP in an attractive manner for the visitors.

Social sharing links

Social media is also playing an important role in sharing web content. So content should be optimized for both google and social media. Inclusion of social sharing links is very beneficial.


About the author

Vikas Yadav is a writer to Bloggers Maker. He is also founder of bloggersmaker.com. He has vast experience in SEO of more than ten years in various niches i.e. Education, Pharmacy, Realty, Airline, Gifts, Data Recovery, Best Website Hosting, Mobile Application Development and News.

1 thought on “On page Optimization”

  1. Everything is very open with a really clear explanation of the issues.
    It was really informative. Your site is useful.
    Thanks for sharing!


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