The best SEO tools are medium of taking your website to next level journey. This journey can be in terms of number of visitors, ranking in google search result pages or number of sales. There are so many free SEO tools as well as paid SEO tools which provide data and alert about your website.
These data and alerts are very important and helpful to check the health of any website. The SEO tools play an important role to find out various area of opportunity and weakness of a website.
The suitable SEO treatment of weakness of any website helps to improve ranking in SERPS (search engine result pages). Each tool has a specific role regarding health of a website.
Everyone is looking for free SEO tools. There are lots of free SEO tools which provide limited valuable information of health of a website. But there are SEO tools those provide some information absolutely free but they charge money for other information which are known as paid SEO tools.
These paid SEO tools play an important role in getting a website to next level of success.
The diagnosis of a website as per the reports given by any SEO tools (free or paid) help to improve the health of a website. These reports show the weakness and strong SEO points of a website.
An SEO (Search Engine Optimizer) resolves the various weakness issue of a website by implementing various SEO activities as per guidelines of various search engines.
The best SEO Tools which are very helpful to diagnose the health of any website.
Keyword Research Tools
keyword research is most important part of SEO (Search Engine Optimization). Doing keyword research perfectly and picking of right keywords to implement SEO activity is very helpful to move forward to next success level of SEO of any website.
Keyword research tools help us to find out the various keywords for a specific niche. It is very easy to use keyword research tools. You must aware of following terminology.
- Average monthly search: It is a number of average searches of a particular keyword, made by various visitors during a time period of one month.
- Competition: How many sites are available for a given keyword is known as the competition of keyword. It gives the idea of importance of a given keyword.
The most important keyword research tools are as follows.
- Google Keyword Planner
- SEMrush
- KWFinder
- Ahrefs Keyword Explorer
- Google Keyword Planner
- GrowthBar
- Long Tail Pro
- Majestic
- Keyword Tool
- Serpstat
How to do keyword research?
In this article we practically understand how we do keyword research by using google keyword planner tool.
Step 1
Go to google keyword planner tool.
Step 2
Sign in to your google account.
Step 3
Go to discover new keywords.
Step 4
There you have two options START WITH KEYWORDS and START WITH A WEBSITE.
START WITH KEYWORDS:
- Enter products or services closely related to your business:
Put the words which describes your product or service closely? I.e. if you provide SEO services then put SEO services to make a keyword research.
- Enter a domain to use as a filter:
You can put URL of your website here to filter the services, products, or brands that you don’t offer.
Language: Select a language in which you want to make keyword research.
Location: Specify the location according to your targeting visitors.
START WITH A WEBSITE
In this section you can find out new keywords by putting URL of a website or a specific page which acts as a source of keywords.
Step5
Now click on Get Results
Now you have done keyword research and you get the following keyword list.
On-page SEO tools
The tools which are used to measure the On-page SEO factors for any web page or website are known as On-page SEO tools. These on-page SEO tools help to increase keyword ranking in various search engines, which increases the visitors to the website. The best On-page SEO tools are as follows.
- Rank Math
- SEOCrawler
- Ahrefs’ Keyword Explorer
- Copyscape
- Screaming Frog SEO Spider
- Moz On-Page Grader
Rank Math: It is a word press plug-in which is used as on page SEO tool. The various good features make it an important tool. While publishing a post the various suggestions of on page SEO given by Rank Math play an important role in optimization of the page.
With the help of Rank Math SEO, you can update following on page SEO.
- Meta Tags
- Focus Keywords
- Basic SEO
- Keyword in the Title
- Keyword in the URL
- Keyword in Meta Description
- Keyword appear in first paragraph
- Keyword density of the page
- Content length
- Alt attribute in images
- Length of URL
- Outbound links
- Internal linking
- Title readability
- Content readability
Link building tools
Link building is an important part of search engine optimization (SEO) of a website. The links point to your website from other websites is known as back link of your website. The number of back links on a particular keyword is one of the deciding factors of getting ranking in search engines.
There are various SEO activities to create quality back links of a websites. There are many tools which help in building the back link of a web site are known as link building tools. The best link building tools are as follows.
- Google Search (Search Operators)
- SEMrush Backlink Gap Tool
- Google Alerts
Google Search: Link building is an important SEO activity. In link building process you require certain information which can be finding out by searching in google. To perform various link building tasks.
- Guest posting
- Directory submissions
- Article submissions
- Blog commenting
To find out link building resource google search is the best option. By using various search operators in google you can find out link building resource easily. To find out guest posting sites in the blogging niche you can make a search like this.
Technical SEO tools
The tools which are used to improve technical aspect of a website are known as Technical SEO Tools. The following are the best Technical SEO Tools.
- Google Search Console
- Ahrefs Webmaster Tools
- Screaming Frog
Google Search Console: Google search console is a web service provided by google. Till May20, 2015, it was known as google webmaster tools. This tool is used widely by the webmasters to check indexing status, search traffic, performance, fix issues and various other search engine optimization factors of the websites, which are helpful in visibility of their websites in google search.
Setting up an account:
Step 1
Go to google search console.
Step 2
Sign in with google account.
Step 3
Select property type.
Domain: choose domain if you want to track all your URLs of a website.
URL prefix: choose URL prefix if you want to track specific URLs.
Step 4
Verify site ownership
After adding your website. Now the final step is to verify that you are the owner of the website. In domain option only DNS verification works while the URL prefix supports different methods.
You can find out more about verifying your site ownership.
Rank checking tools
The tool which is used to find out the position of a website on various keywords in search engine result pages (SERPs) is known as Rank checking tool. The following are the best rank checking tools.
- Ahrefs’ SERP Checker
- SEMrush
- MonsterInsights
- SE Ranking
- Serpstat
- Rank Tracker
Rank Tracker: This tool is used to find position of a website in various search engines on the various keywords. To get ranking report follow these steps.
Step 1:
Go to rank tracker tool.
Enter the URL of the website which you want to track.
Step 2:
Enter your keywords one entry per line.
Step 3
Choose preferred Search Engines where you want to track your website on different keywords.
Step 4
Click on finish. You will get keyword ranking report.
Analytics tools
Google Analytics: it is a free web analytics tool by google. It is used to analyze website traffic. Google launched this service in November 2005.
Setting up a google analytics account
Follow these instructions to set up analytics account.
After setting up the account you will start getting data of your website traffic.
You will get reports on various sections.
- Real time
- Audience
- Acquisition
- Behavior
- Conversions
- Attribution
- Discover
