Role of page experience in Google Ranking

In May 2020 google announced that page experience will be a factor in raking of any website. Now google confirms that the page experience update in google ranking will be rolled out in May 2021.

What is page experience?

The page experience is a quality of any web page which is very important for any visitor. It helps visitors to pick quality web site from google while searching for any information. The inclusion of page experience in ranking of any web site provides the quality content in the search engine result pages (SERPS). The visitor on google search will get more accurate and quality sites for which they are looking for. Overall it becomes very important in providing an accurate and quality content to the visitor.

Page experience signals

The page experience includes the following factors for any website.

  • Loading
  • Interactivity
  • Visual stability
  • Mobile friendly
  • Safe browsing
  • HTTPS Security
  • Intrusive interstitial guidelines

Image Source: Google

Tools to improve page experience

The publisher can use the following tools to improve page experience for their web sites.

  • site-wide audit
  • Search Console’s report for Core Web Vitals
  • Page Speed Insights
  • Lighthouse
  • AMP
About The Author

Vikas Yadav is a writer to Bloggers Maker. He is also founder of He has vast experience in SEO of more than ten years in various niches i.e. Education, Pharmacy, Realty, Airline, Gifts, Data Recovery, Mobile Application Development and News.

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