seo news

Google explores the importance of SEO

Google starts a new blog post series which is going to explain importance of Search Engine Optimization (SEO) by featuring the various case studies.

“We’re starting a new blog post series that features case studies.”

In fact these case studies include the investment in SEO can be a good for the business. The implementation of structured data gives fruitful result for an online business.

There are so many success stories of many online businesses. Google has provided potential help to various online businesses in their search related problem.

In this first post of series google tells the story of Moon Tae Sung who is SEO Manager at Saramin.
Moon Tae Sung verified his site with Google Search Console. He spent one year to identify and fixing crawling issues. The entire task were so simple but resulted in a 15% increase in the organic traffic.
Moon Tae sung implemented various google guidelines.

• Changed meta tags
• used rel-canonical
• removed duplicate content
• explored the search gallery
• applied applicable structured data
• used various google tools

All these SEO activity implementation provided fruitful for their business. They measured 93% increase in the number of new sign ups and a 9% increase on the conversion.

“We saw a 93% increase in the number of new sign ups and a 9% increase on the conversion.”

Tae Sung

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