Feedburner is a feed management service which was founded in 2004. Later in 2007 it was acquired by Google. It is used to track people who subscribe to your blog using RSS feed. For a new comer there are some new terms like RSS feed and Feedburner. To understand the whole story of Feedburner easily we come to some basic terms which have been used so far.

RSS Feed

RSS stands for Really Simple Syndication. It is an online file in standard format which contains details about content of a website. It is used to track updated content of various website with the help of news aggregator.

Feedburner

It is used to track people who have subscribed to your blog RSS Feed.

With the evolution of social media, the scope of RSS feed decreased. The RSS feed have become less popular with the use of Facebook, Twitter, LinkedIn and email subscriptions. It becomes very easy to get latest information of any website by following their social media profile. But still RSS feed are beneficial for your website SEO.

Recently Google announced the upcoming changes to Feedburner. Google is going to implement these changes in July 2021. You will get following changes after July 2021.

The expectations of users

• No action is required from many users.
• All existing feeds will be continued.
• Create new accounts and burn new feeds.
• The ability to change the URL, source feed, title, and podcast metadata of your feed will be continued.
• Basic analytics on feed requests and the ability to create enclosure tags for MP3 files will also be continued.

What will be changed?

• The non-core feed management features i.e. email subscriptions, Browser Friendly, and Password Protector will be discontinued.
• Download email subscribers data so that to migrate to new email subscription service. This data will also available after July 2021.

Blogger’s FollowByEmail widget

• Blogger’s email subscription widget, also known as the FollowByEmail widget, will be turned off after July 2021.
• From July 2021 onwards, your existing Feedburner feeds will continue to serve but the automated emails to your subscribers won’t be supported.
• Download your subscriber data to continue to send emails to your subscribers and use an alternative automated email solution.
• The blogs that don’t already use the FollowByEmail widget can’t enable it After April 13, 2021.